Buy Yorkshire 2015

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I always love any opportunity to network, meet interesting individuals and understand how other businesses are growing from strength to strength… Buy Yorkshire, the biggest business conference in Yorkshire, is most certainly the place to do this.

With incredible speakers such as Sir Ranulph Fiennes, Jonathan Straight and Jacqueline Gold; it was an event that I eagerly awaited… as always it did not disappoint.

Last year I was amazed at the sheer amount of businesses and speakers I wanted to see… where as in 2015 I was prepared. I chose the speakers I wanted to see and decided Tuesday was the day for seminars and Wednesday was networking, understanding businesses in the region and picking up the obligatory pens. I wont’t go too much into this element as I have so much to share…

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First up was Andy Molloy Partner Manager at Facebook. Now who wouldn’t have wanted to attend this seminar…. I mean who doesn’t want to gain more understanding into the world’s largest Social Media platform and Global phenomenon.

  • 1.44 billion people each month
  • Largest social network
  • 2 million advertisers

At Forward and Thinking we do a lot of Facebook advertising and drive awareness and sales via Facebook so I really wanted to gain further insight into doing this even better, gaining insider knowledge latest top tip, the future of this network and of course gain inspiration from like-minded businesses.

It should be obvious to many that this is a network businesses need to be engaged with, it is becoming an increasing problem to connect with the consumer. Facebook offers an instant advertising medium right in the pocket on a 6-inch screen. People check Facebook up to 14 times a day (are you checking it now?) 24million of these are on a phone. Like a personalised newspaper, consumers are creating, sharing and taking in content of what’s happening around them constantly.

The most important aspect that Facebook bring to businesses in the ability to engage with the customer in a real aspect… we are ourselves completely on Facebook as we are with people we know, trust and are in contact with. Facebook sees the real person and holds all of the content for you to use. By maximising your search settings with Interests, location, demographics and
Behaviours; your hard earned pounds can go further… Facebook are committed to making advertising an easy process for businesses to use.

What’s the future…

Messenger for business… Like Messenger this system will allow companies to email customers, track orders, updated processes, leave reviews and so much more.

Instagram (now owned by Facebook) advertising is currently not widely available to all customers… this medium will soon be integrated into the current buying process, so your business can take advantage of the platform.

Top advice from Andy Mollon…

Content is king, always will be… no campaign will work if the content is not right, no matter how much money you put behind it.

Tell your customers what you want them to do… Calls to actions have a 30% higher conversion.

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Next up was Tom Elvidge the Leeds and Newcastle General Manager of the impressively successful app-based taxi service Uber.

This relativity new company is taking not only the UK but also the world by a storm. Since launch in 2010, they have embarked on an adventure across, 56 countries and 303 cities.

By their own admission, Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through their revolutionary Smartphone apps, Uber is changing the way users get around their cities. By connecting more closely with their customers, Uber have kick started the evolution of the industry.

As digital is the way forward this should be no surprise. The app in itself changes how we, the consumer, book taxis, make journeys and engage with drivers.

If you are a little confused let me go back to the beginning, Uber is an app based taxi service. This location based this app gives passengers more power when going about our day-to-day lives. With only one tap Uber promise a smooth ride, reliable pick ups, clear pricing, cashless exchange and a flawless customer experience in which your feedback matters… yes you review the driver and even share your fare on social media.

This app gives you a picture of the driver, tells you their name, car details, licence number and you can even get a real time camera view!

What’s the future?…

Uber are now taking this platform to the business market… allowing increased transparency, seamless travel, simplified billing, easy expenses.

Uber Eats – Currently only running in Barcelona, this is food delivery on demand

Up and running now…

Uber music – through a partnership with Spotify, you as a passenger can set the soundtrack to your journey… Connect, ride and DJ… #uberspotify

Uber pool – Communicate with other passengers making the same journey and share the cost.

In summary, Buy Yorkshire is a must for business people to keep up to speed with what’s happening in Yorkshire, but internationally. The speakers are global players and names and you can learn a lot.

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