Digital Marketing is an ever growing medium and as a business you should be embracing it as part of your marketing campaigns. Do it with help from an agency or do it yourself. Either way, hopefully this will help give you some insight into how YouTube can be utilised to build your buzz.
The digital marketing landscape is changing how consumers connect with their friends but also with your business. It gives greater power to build communities and share relevant content… 72% of all Internet users are all social media users.
When we say social media don’t think we are just talking about Facebook and Twitter. Technology is moving fast and new platforms are being developed as I write this blog, the key is understanding which channels your consumer’s using and how it fits with their day-to-day activity. YouTube may not initially seem like a suitable platform for marketing but bear with me…
- YouTube has more than 1 billion users
- Every day, people watch hundreds of millions of hours on YouTube and generate billions of views
- The number of hours people are watching on YouTube each month is up 50% year on year
With new devices and smartphones creating and posting your own video content is easier than before and once you have that on YouTube you are boosting the visibility and credibility of your business no matter how big or small. Here are a few tips to connecting with your target audience.
Fresh content – If you want to commit to Youtube as a platform for your business then you will need commitment, make sure you always have new content to share. To get started why not create a tutorial on a product, meet the team, customer testimonials or even get a guest vlogger on your channel.
Get Creative – In the same way as when you are writing a blog get creative with the title… Write something that will capture their attention and tell them what they will take from watching this video. The flow of creativity doesn’t just end there; don’t forget content, titles and tags.
Brand up your page – Let the viewers know that this is your channel by customising it with your logo, images, slogans and even using your colour scheme. Get creative with your page and make it work for you so your customers can see it’s you and be a part of. Viewers can subscribe and get alerted whenever you upload a new content.
Try other platforms – Don’t let YouTube get all of the glory… When you create a video you want people to view and share it so why not use other platforms to share the content. Put the video on your website, write a blog about it, tweet the link, or post it on Facebook.
Give them an outcome – As with all marketing collateral create a call to action, different products have different needs and different audiences. Create *SMART objectives that can be achieved via this Youtube campaign such as a number to call, social media tags or even website link.
Interact – One very important aspect of Social Media is the social aspect. Marketing will only work when it connects with people…. This is the most important part of any activity and content! Embrace the comments and ratings, communicate with the viewers and always respond to what they say… good or bad… this is first hand feedback so you should take it and learn from it.
Want some inspiration for content? Why not take a look at all the awesome videos Forward and Thinking have created over the past year
*SMART – Specific, Measurable, Achievable, Realistic and Time restricted.
And if you need any help…. just ask.