Employee Engagement – The power of a switched on and engaged team.

I was recently at an event hosted by H&H, an award-winning communications agency which was focusing on Employee Engagement…

I would have thought that creating a fulfilling environment where individuals are respected for their talents and skills was the norm for businesses… So you will understand why I was shocked when the facts and figures proved different…

First and foremost what is Employee Engagement…  David Macleod describes it as “How we create the conditions in which employees offer more of their capability and potential.”

You would be wrong in thinking that it is all around employee happiness and satisfaction… it is creating an emotional commitment to the employee, a mutual level of respect between both employees and managers.

  • 75% of individuals dislike work
  • 93% don’t feel like part of an organisation
  • 66% have no confidence in the management
  • 60% feel like an asset to the business rather than a person

A huge, 20million workers are not achieving their full potential or realising what they are capable of.

Should I go on??

You may be thinking that a pay increase will keep staff happy but no, money is not the answer, 78% stated that they just want recognition, a thank you or praise to keep them motivated.

When staff are not motivated or not using their key skills that is when issues arise… if you had a faulty printer you would get it fixed? So why ignore unhappy employees?

The result of creating a better environment are huge, companies with engaged employees have five times higher share returns – how does this work?? Simples…

Employee Engagement Image

Fig 1.

  1. Engaged Employees oose positive attitude and they cannot help but have pride in the company.
  2. This means that they want to go above and beyond in the role, fewer work place accidents, less sick days and increased staff retention
  3. In turn this creates great service which produces high customer satisfaction 
  4. Increased sales,  Increased Profit and share returns

So how can you face the challenge of employee engagement?

  •  Recognise People – Look at the talent and match these with objectives
  • Communicate Clearly and Positively – Inspire enthusiasm
  • Bloody Care – Create trust and respect
  • Be Yourself and have Integrity – Stay true to who you are, after all you are awesome
  • Shut up and Listen – Encourage open dialogue
  • Be Emotional – Understand emotions, they are part of a person and cannot be left at home
  • Develop yourself and others – Make the time

Let me leave you with a powerful statement from H&H “An organisation does not have a vision, a culture, goals or strategies. It cannot communicate, compete or grow… it’s the people who do that.”

No wonder that 94% of the world’s most admired companies believe that their efforts to engage their employees have created a competitive advantage (Hay).

Don’t be a Twit on Twitter

Twitter is increasingly important to any business, since the inception back in March 2006 there have been 300 billion tweets sent, with over 241 million monthly active users.

It has created a forum for 24-7 communicating, this also means 24-7 monitoring from high profile businesses otherwise it can go horribly wrong… for example do you remember in January when Lloyds TSB went down… customers were trying to access money to no avail. So the first thing they did was go on twitter, it was going crazy and you know what they did… nothing… All because nobody was covering social media between 8pm and 8am….HUHHH????

Here is another example of where business have failed at social media and a customer actually took it a step further to get their attention… It may seem slightly extreme but i bet it caught the right attention. Mr Syed used Twitter’s advertising services and paid to promote a tweet ensuring that everyone could see what he had to say.

However there are some incredible examples… The most recent one that caught my attention was when comedian Chris Ramsey created #pizzaonatrain… this was an opportunity that was spotted by Dominos Pizza and they ran with it. This story was covered by local and national media, it was trending worldwide… right there that is spotting a moment and taking it with both hands.

Again here is another great example of making social media work for you this twitter campaign added real imagination and interaction. It got many excited from children to adults… Baby Spiderman took over the Evian water Twitter account in the second phase of the Amazing Baby & Me 2 campaign led by a video you can’t help but love. Followers were invited to share their dilemmas using the hashtag #AmazingBabyRescueMe, and Evian responded with creative and funny solutions to these problems.

What I wanted to get across here is that your audience never stops and never stops wanting more, they are constantly tweeting a feeding their followers with over 350,000 tweets sent per minute…  your social media strategy should be creative… grab attention and never switch off.

So now we have looked at how some businesses have used it well… how are you going to involve social media in your organisation? Everyday you will have a chance to communicate, share, discover and create with your customers and other businesses…

Here are a few more tips that may help you… I like to call them good practices more than rules, so go get tweeting…

  1. RT and Favourite people
  2. Don’t believe articles which tell you when you should and shouldn’t post, you know your audience better than an infographic
  3. Find people who are asking questions… and if you can answer them, participate in industry chit chat
  4. If your twitter account is personal then feel free to avoid tweets that you don’t like or wish to respond to – But in the words of Jennifer Holloway remember your personal brand
  5. However if you are on a professional account you MUST answer all questions and messages… don’t ignore your customers good or bad
  6. Change the default profile picture… nobody wants to communicate with an egg, you may be considered spam or an infrequent user… and above all people want to see who keeps RT’ing them
  7. Ever taken a look at your profile… would you want to follow them?
  8. If you aren’t going to have a good chit chat with followers then atleast give them great content
  9. Don’t drink and tweet… switch off at the party
  10. Need new content… don’t know what to share… have you looked at your competitors? They sometimes have fab ideas
  11. Champion your success… link to your latest press release, tweet it to others… tell everyone about it
  12. Twitter is not a selling tool… it is a relationship tool so be social not promotional… so why not ask the next person who tweets you about themselves… and then maybe even RT
  13. You cannot keep everyone happy even on twitter… so just don’t try… be yourself and be amazing
  14. Mention your @Estie_dt whenever possible… sorry i meant your twitter name
  15. #Do #not #overuse #hashtag, check for popular #Hashtags before tweeting
  16. Carefully check your facts and quotes before you post them… there is always someone who will make it known and they don’t usually do it quietly
  17. Respect other peoples copyright… if you are going to use it then at least acknowledge them
  18. This is a big big world that we live in… so share your content repeatedly to hit different time zones
  19. Everything is better when you see it… by 64% actually so share pictures and videos
  20. Make sure twitter apps don’t post without your permission… nobody likes spam

So there we have it… it doesn’t take a genius to set up a twitter account so get rocking and do it… don’t forget to follow me @Estie_dt

A thank you to Gary Butterfield who shared his favourite twitter campaign. It really highlights the fun you can have with twitter and a little bit of banter can lead to great things… This really is the best Twitter conversation you will ever read.

And also to Debbie Dakeyne who highlighted other social media forums that can be used to have a profound effect to any campaign. See how Unicef New Zealand used Instagram to feed millions of children suffering from severe malnutrition #FoodPhotosSaveLives