I was recently at an event hosted by H&H, an award-winning communications agency which was focusing on Employee Engagement…
I would have thought that creating a fulfilling environment where individuals are respected for their talents and skills was the norm for businesses… So you will understand why I was shocked when the facts and figures proved different…
First and foremost what is Employee Engagement… David Macleod describes it as “How we create the conditions in which employees offer more of their capability and potential.”
You would be wrong in thinking that it is all around employee happiness and satisfaction… it is creating an emotional commitment to the employee, a mutual level of respect between both employees and managers.
- 75% of individuals dislike work
- 93% don’t feel like part of an organisation
- 66% have no confidence in the management
- 60% feel like an asset to the business rather than a person
A huge, 20million workers are not achieving their full potential or realising what they are capable of.
Should I go on??
You may be thinking that a pay increase will keep staff happy but no, money is not the answer, 78% stated that they just want recognition, a thank you or praise to keep them motivated.
When staff are not motivated or not using their key skills that is when issues arise… if you had a faulty printer you would get it fixed? So why ignore unhappy employees?
The result of creating a better environment are huge, companies with engaged employees have five times higher share returns – how does this work?? Simples…
- Engaged Employees oose positive attitude and they cannot help but have pride in the company.
- This means that they want to go above and beyond in the role, fewer work place accidents, less sick days and increased staff retention
- In turn this creates great service which produces high customer satisfaction
- Increased sales, Increased Profit and share returns
So how can you face the challenge of employee engagement?
- Recognise People – Look at the talent and match these with objectives
- Communicate Clearly and Positively – Inspire enthusiasm
- Bloody Care – Create trust and respect
- Be Yourself and have Integrity – Stay true to who you are, after all you are awesome
- Shut up and Listen – Encourage open dialogue
- Be Emotional – Understand emotions, they are part of a person and cannot be left at home
- Develop yourself and others – Make the time
Let me leave you with a powerful statement from H&H “An organisation does not have a vision, a culture, goals or strategies. It cannot communicate, compete or grow… it’s the people who do that.”
No wonder that 94% of the world’s most admired companies believe that their efforts to engage their employees have created a competitive advantage (Hay).