I have some great news… i have successfully been selected for one of only eight places on the prestigious international “Mentor Me” work placement programme… basically come this September i will be off to South Australia.
Backed by the Government of South Australia, the South Australian Tourism Commission and STA Travel, the world’s largest student and youth travel company, “Mentor Me” have offered the special eight winners with mentorships at eight prominent companies in the fields of tourism and hospitality, food and wine, events and entertainment.
I scooped the role at South Australian Tourism Commission as Destination Marketing and Events Co-ordinator, working in a fast paced, fun and friendly environment filled with hard working and passionate people. I will be a part of the team committed to achieving AUD$8 billion in tourism expenditure by 2020, working across four exciting and diverse areas: International Marketing, Destination Development, Events South Australia, plus one week in the field with one of the State’s leading tourism operators.The South Australian Tourism Commission (SATC) promotes the State’s exciting and diverse attractions both within Australia and internationally.
When i got the phone call i was over the moon to hear that i out of a field of over 4,000 people i have been chosen as one of the 8 individuals who have been won the chance of a lifetime. To have the privilege of working alongside and learning from some incredible mentors at South Australia Tourism Commission is simply unbelievable and it is great timing to be an ambassador for Hull with it fast approaching its 2017 city of culture year.
Lonely Planet lists Adelaide as one of the top 10 tourist destinations to visit in 2014, and it’s easy to see why with assets like the celebrated food and wine scene, global festivals and events, nature and wildlife.
We all know times are tight, but it is important that you maintain or better still build your profile and here are some key marketing ideas to have a BIG impact on your business for little or no money… sounds good hey!
- Read all about it – Communicate with the big wide world and start a blog, you are constantly taking in other peoples content… now share yours. Why not become your own PR guru and create an open level of conversation, and it will steadily improve your writing skills.
- Optimise your website – Search Engine Optimisation or SEO is simply the activity of ensuring a website can be found in search engines using key words and links to build your visibility. This can be relatively inexpensive but the return for your business is incredible as customers become aware of your online presence.
- You are what you tweet – There are so many ways to create, share and exchange information but, before you go social media crazy, analyse your audience. The following is a brilliant infographic to help you choose the most effective social platform for your brand http://beingyourbrand.files.wordpress.com/2013/07/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-infographic.png
- Let someone else do the talking – Case Studies & Referrals are the perfect way to get new customers on your side because they build credibility and give potential customers the confidence to try your product or service knowing that other people like it.
- Little Acorns – Create a “Beginners Guide” – no matter what your industry or your product is you can interact with your customers by creating a free guide to what it is you do. It is excellent to create footfall on to your site and get people interested in your business.
- Get out there & Network – Absolutely nothing beats face to face contact with other individuals, so have a look at local business events and get yourself there, you may even surprise yourself. If it all seems a little scary then why not check out Will Kintish, he helps thousands of people become confident and effective networkers by offering business networking tips, techniques and training http://www.kintish.co.uk/
- A beacon of knowledge – Be the person that the media and other businesses come to for credible knowledge. You need to build your reputation in order for other people to know what you are capable of. Being a “Go To Person” increases social value and positions you where you can help others easily and get assistance back as well.
- A picture paints a thousand words – Not only is Youtube the second biggest search engine after Google, but 64% of consumers are likely to buy a product after watching an online video. It is a creative way to get more content to your target audience in a shorter time, whilst giving the ability to communicate on a personable level to your employees and customers.
- VIP treatment – Customer Service is key and the master at customer service is Geoff Ramm http://www.geofframm.com/ . He asked one simple question: “What would you do if you knew an A-List celebrity was planning to visit your business tomorrow?” Make your customers feel like an A-List star everytime with really simple upgrades to everything you do.
- Champion your success – Have you won a new contract? Had a great week? Well then tell everyone about it. Show it off and communicate with your colleagues, stakeholders and everyone else. Write a press release, create a newsletter, a mailshot, a video or even infographics… but what ever you do, don’t be afraid to celebrate.
If you have any other ideas please do share them with us here at Forward & Thinking.